The story behind our name and logo

In 2008, Bluebird Coaching became our business name. The Bluebird part of the name was originally based on Australia's blue fairy- wren.

Sue chose the fairy blue wren because she loved seeing them darting in and out of the Australian bush and sitting on fences, They reminded her of fun and relaxing holidays. A time to rejuvenate and to look after herself.

The Aboriginal Dreaming story about waatji pulyeri (blue fairy-wren) reminds us that while we are all interconnected, we each have unique characteristics. Blue Wren’s story tells us we do not need to engage in a competition. We only have to be our unique self!

Individuality is a very important part of our identity.

Without it, life would be boring, we'd all be the same.

However, in creating our logo, the blue fairy-wren was mistakenly drawn by the graphic designer as the American Bluebird.

Despite that, we loved the bird logo! We loved the colours, the bird in flight and decided to keep it. What the bluebird in flight meant to us was taking flight towards our freedom (after we start our personal development journey).

The decision to move forward from a mistake, was a reminder that its OK to change your mind (or direction) along your journey, if it serves you to let go of the path you were on. When we are allowed to make mistakes, we learn and grow.

As part of the decision to keep the American bluebird, Sue went looking for what "Bluebird" meant to the indigenous people of America.

An American Bluebird brings happiness and joy into your life. You become aware of all the beauty around you and learn how to enjoy the small things in life. They say, if a bluebird appears in your life, it brings luck and a certain difficult period of your life is nearly over.

Well that sounded just perfect, for what we wish for ourselves and our clients.

Both the Australian blue fairy-wren & the American bluebird stories rang true for us and those who have completed our coaching programs.

In 2019 I renamed the business to Bluebird Transformations, because with the new methods we had trained in, that were based on science, clients were receiving more than coaching. Clients were replacing their limiting beliefs with inner awareness and the difference, this made in their lives, was transformational.